I was born and raised in Israel, and later moved to Silicon Valley in California. I started my career as an engineer, but after obtaining an MBA degree I realized my true calling was marketing. For over twenty years I held various positions in product management, product marketing, corporate marketing, business development and sales. I worked for start-ups, medium companies and very large companies. I have learned many lessons about ‘product management’ and my passion is to share these lessons with the hope that product managers would benefit from them.